Silver to Remain Most Popular Auto Color

PPG Industries has been tracking and reporting on popular automotive colors since 1990.  For the past 10 years, silver has been favored over other colors by consumers who are in the market for new cars. This year’s survey shows that shades of silver remain more popular than ever.

Here is a list of the preferred colors for autos this year:

  • Silver, grey, charcoal 31%
  • Black 18%
  • White 18%
  • Red 11%
  • Blue 10%
  • Naturals (brown, tan, gold, orange yellow) 8%
  • Green 4%

This ranking of preferences shows how much the U.S. population has changed in the past several years. In 1994, green held the top spot, accounting for 21% of vehicles sold. And the white/​silver category had only 8% that same year.

Jane E. Harrington, PPG manager, color styling, automotive coatings says “[c]olor is an important component of how today’s carmakers can define and differentiate a vehicle or brand in the marketplace.” She adds that while it may seem that the country is moving into a monochrome range for automotive colors, new emphasis is being placed on special effects that give the paint shades “different textural appearances and iridescent sparkle.” And new mica technologies adds to the brilliance of colors available for automotive coatings.

Developing colors for the automotive market means relying on cultural trends as well as technological improvements. Either way, auto makers will emphasize the range of colors, the depth of hues and unique special effects available in shading both auto exteriors and interiors. This emphasis will find its way into marketing as auto makers battle for market share.

[Source: Silver reaches new height of popularity. Ppg​.com. 5 Oct. 2010. Web. 12 Oct. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.