Every four years, the National Federation of Independent Business (NFIB) polls small business owners to detect general problems and priorities. A quick review of the trends revealed in the 2008 survey, especially by industry, can lead an agency to new opportunities.
Here are a few of the top level items and the percentage of small business owners who consider these issues to be critical:
- Tax complexity 22.7%
- Locating qualified workers 20.7%
- Ability to advertise cost effectively 10.8%
Use this data to convince your tax or employment agency clients to market to small businesses. You could also use this information to convince small businesses that you can help them improve their advertising effectiveness.
Read the entire study to uncover challenges in specific industries such as manufacturing and construction and use the data to improve your pitch.