The Internet has been called the great equalizer. Small local businesses can compete effectively for a national audience in this sector. There’s just one catch – small businesses must hone their online marketing skills to attract customers and make a sale.
So what should a typical small business focus on this year? Lisa Barone, writing for SmallBizTrends, outlined several core digital marketing strategies that savvy business owners can use to stay ahead of the pack.
A small business must have an online presence. But what the owner often can't predict is how a user will access the digital information. The possibilities are endless – PC, tablet, mobile phone. To ensure that a potential user has the best possible experience while exploring digital content, small businesses will be focused on delivering information through responsive design. This coding method takes the client’s device into account as it delivers a web page. Analysts say that responsive design is crucial as more users access data with mobile phones which have varying screen sizes and pixel dimensions.
Big data was a hot buzzword in 2012 for large firms. But with automation and tools becoming more affordable, small businesses can easily get a top-down view of all their data and use it to their advantage. Small businesses may be in the same position as their larger competitors with respect to data being stored in separate silos. As each new marketing technology has come along, businesses have assigned specific people and budgets to handle it. This practice has resulted in SEO experts who may not be talking to social media whizzes. Breaking down those walls and looking at the big picture will help small businesses develop a more encompassing and company-wide marketing strategy.
2013 promises to be a year of big marketing changes for small businesses. Read the rest of Barone’s suggestions here.[Source: Barone, Lisa. Internet Marketing Trends for 2013. Smallbiztrends.com. 2 Jan. 2013. Web. 11 Jan. 2013]