Smartphone Shoppers Weigh No. 1 iPhone vs No. 2 Samsung

"The iPhone continues to dominate the smartphone market," Blueshift Research reports in its Trends Tracker. "The number of respondents using an iPhone increased compared with 6 months ago. Samsung came in second and lost a little bit of ground."

"iPhones are gaining in popularity among respondents ages 30–60, as well as those with higher incomes. Lower-​income households were more likely to favor Samsung phones."

"Apple crushed its previous record sales of iPhones by selling 74.5 million devices in its recent quarter. However, Samsung‰Ûªs upcoming release of the Galaxy S6 Edge will have three separate screen panels on the front, the first of its kind."

Blueshift Research asked: Who made the smartphone you currently own?

  • 38% own Apple-​made smartphones, a 2.4 percentage-​point rise compared with 6 months ago.
  • 23.4% own Samsung-​made smartphones, an 0.8 percentage-​point decrease.
  • Respondents using Google-​made smartphones rose 0.5 percentage-​points compared with 6 months ago.
  • More respondents ages 30–60 have iPhones than 6 months ago, while iPhone use fell among those younger than 29 and older than 60.
  • Respondents with higher incomes are more likely to have iPhones while those with lower incomes are more likely to use Samsung smartphones.

AudienceSCAN research finds that 28% of consumers plan to buy new smartphones (or smartphone upgrades) in the next 12 months. Along these same lines, 44% of smartphone shoppers enjoy playing video games, and 23% like working with technology/​gadgets. 20% of smartphone shoppers also bought or sold items in pawn shops.

In the past 12 months, 54% of smartphone shoppers took action after getting an ad via mobile smartphone app or text message. Another way to reach these spenders is through Internet advertising. 36% of this audience started an online search after seeing some web ads.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.