SMBs to Use Mobile and Social to Promote their Events

Whether it’s a wine tasting or a dance competition, small and medium-​sized businesses (SMBs) are sponsoring events to generate foot traffic. While businesses historically promoted these events through radio or local newspapers, they have more channels to use these days. In particular, SMBs are realizing that mobile technology can help them spread the word about their upcoming events.

In releasing a new survey on this topic,  Chris Litster, vice president and general manager of EventSpot from Constant Contact, points to the “reach, convenience, and affordability” of mobile technology in terms of helping SMBs faced with event planning.  Currently, 16% of SMBs, use mobile to distribute the following to people who have registered for an event:

  •  Event schedules 75%
  • Session descriptions 41%
  • Speaker biographies 19%
  • Presentation slide deck 16%
  • White papers 6%

For the 15% of event planners who always use a mobile phone in this process, additional engagement techniques include:

  • Mobile registration/​collecting payments 29%
  • Posting insights/​comments to social networks 24%
  • Save the date notifications 16%
  • Mobile check-​in app 6%

While the number of planners currently using mobile technology to organize and share information is small, nearly half say they want to offer mobile registration and payment services in the next 6 months.  SMBs also see the wisdom of using social media to promote their event and about ¼ of these businesses are actively using Twitter or Pinterest to engage with local consumers.

[Small Businesses Set to Use Mobile for 2013 Events. Constant Contact. 12 Nov. 2012. Web. 20 Nov. 2012] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.