If you run a franchise, chances are you have a handbook that describes your advertising and marketing commitment. You might be sending 2% of revenues to corporate to pay for the TV ads someone else is designing. Or maybe you’ve been advised to sponsor the local youth soccer league to get more business through the door of your pizza shop. Franchising is all about being the same. If you follow the successful and proven business strategy you’ll be successful. If you deliver the familiar and expected product or service to customers, they’ll keep coming back.
But all around you, businesses are reaching out to consumers in new ways. These new ways are all about social media. Whether it’s Facebook, YouTube or Twitter, more franchising organizations are allowing their franchisees to experiment. Tasti D‑Lite is my favorite example so far. Visitors who tweet that they are near the outlet at the Empire State Building receive an offer to stop by. The luckiest fans receive a free dessert or a coupon.
Check out the other examples in the articles I’ve sourced below and talk with your franchising organization or other franchisees in your system about moving into social media. A unique, well-executed promotion could really get consumers buzzing about your franchise.[Sources: Talking PR, Franchising & Social Media, FranchisEssentials; Wilson, Sara. How Social Media is Changing Franchising. AllBusiness.com.]