The growth of mobile e‑commerce may be slowed by the current recession but industry experts remain optimistic about the future. After all, Yankee Group Research predicts that 32.5 million smart phones will be purchased by U.S. consumers in 2009. Attempts at mobile e‑commerce prior to 2007 often frustrated vendors and consumers but the latest models of smart phones appear promising.
Mobile phone technology has improved significantly so more retailers will explore this channel for revenue. As they do, they will need access to new tools and metrics to help them deploy their applications and measure results. In a recent E‑Commerce Times column, John Dawes pointed out that companies need two key Customer Experience Management tools to succeed:
- Mobile replay tools allow vendors to view exactly what the customer experiences during an e‑commerce session.
- Mobile visitor and device metrics inform vendors of customer use statistics such as the type of mobile phone being used to conduct the e‑commerce session.
Discuss the growth of mobile e‑commerce with your software development clients and suggest a new marketing campaign to tout their talents and products to retailers who want to access this growing sales channel.[Sources: Dawes, John. Maximizing the Mobile Commerce Experience. E‑Commerce Times, 4.14.09; Siwicki, Bill. The smart set. Internet Retailer. March 2009]