Sportings Goods Vendors Should Target Popular Activities

To fight the battle of the bulge, consumers continue to turn to fitness programs. The American Council on Exercise predicts that boot camp workouts will be a hot trend in fitness centers around the country during 2009. Survivors of the intense cardiovascular workouts can limp away satisfied that they have burned off 600 calories in each session. The rest of us turn to familiar and less taxing sports, according to the National Sporting Goods Association. Here are the top ten sporting activities for 2008 along with the percent increase in participation from the previous year.

  • Exercise walking 7.6%
  • Swimming 6.1%
  • Exercising with equipment 9.2%
  • Bowling 5.1%
  • Camping 3.8%
  • Bicycle riding 11.4%
  • Fishing 2.7%
  • Workout at club 6.8%
  • Hiking 19.5%
  • Weight lifting 6.6%

Both manufacturers and retailers should increase marketing to promote equipment ranging from apparel and footwear to fishing poles and tents to capitalize on consumer interest in outdoor activity as the summer vacation season approaches. Does your agency have expertise or experience in designing campaigns to sell gear for favorite consumer sports?

[Sources: American Council on Exercise release, National Sporting Goods Association release] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.