Matt Earman, an account executive at Spectrum Reach, had been selling media for a little under a year when he approached a local golf cart dealer who was looking for new ways to geotarget a new audience after moving locations.

Rachael Bootel, a sales rep with Effectv, has been in the media sales field for over 30 years, so she knew a thing or two about being prepared before a sales call. That was clear when she approached a local business looking to keep up with the current home health care industry trends and find new employees.

Logan Long, a marketing consultant for Your Home Stations, was brand new to the sales game when he first logged into AdMall and used it to approach a local sports card store looking to expand its market footprint.

Ben Mendoza, a sales assistant of under a year at KKTV, had frequently used AdMall in the relatively short time he’s been at his station and knew that it would help him when he approached a local used car auto dealer looking to advertise more effectively with the Spanish-​speaking audience in their market.

Yenny Orehek, a digital sales strategist from KGUN9, had worked with a university’s athletic department in the past to run their traditional broadcast advertising campaign. But once the COVID-​19 pandemic hit, she knew that she had to think differently to help with the athletic department digital marketing transition.

Media sales veteran William Parker, an account executive for WSPA/​WYCW, has been in the sales field for over 37 years. Additionally, Parker has been a frequent user of AdMall and always pays attention to his daily AdMall Minute emails. When he saw a co-​op advertising promo in the email for farming equipment, he knew it would be a great way to approach a local company.

Dustin Holland, a sales specialist from The Daily Journal, has been using AdMall for over five years. Based on that experience, he knew the research he had access to would prove advantageous when he put together an advertising pitch that incorporated a combination of print and digital and approached a young local dentist who was opening a new location. The twist here was that the company had never used advertising before.

Hannah Kaplan, account manager for Bonneville International, was helping her radio division go through an evolution, with a focus on selling more digital radio campaigns, when she came across a local sustainable home designer.

Renee McDonald, an advertising sales rep from OnMedia, is a multiple time Sell Smarter award winner, even though she’s only just recently celebrated her one-​year anniversary at the company. With her recent successes, she felt comfortable approaching a local hospital with AdMall’s AudienceSCAN ad response data in tow.