AdMall and SalesFuel are proud to present the Sell Smarter® Awards. The awards are presented quarterly to qualified media sellers who have shared a recent story of their sales success in generating new business or significantly growing an existing account. Entries are judged by members of the editorial team at Media Sales Today and representatives of SalesFuel, Inc.
Media sellers who submit their success stories and are selected for a Sell Smarter! Award receive a plaque, a $75 gift card, and a chance to win an iPad in a random drawing at the end of the year.
OTHER RECENT AWARD WINNERS
David Gibson, an account executive at KSBW, has been in the media sales field for nearly thirty years but has been using AdMall for only less than a year. While he admits he’s still learning everything the tool has to offer, in that short amount of time, he was able to approach a local hearing aid center that he knew he could help with their marketing strategies.
Heather Stanley, a marketing consultant for Sinclair Broadcast Group, has been in the media field for six years but only made the switch to media sales a little over a year ago. In that time, Stanley found AdMall, which helped her approach a new client, a financial services company looking for a way to reach out to a new audience.
Amanda Robinson, marketing consultant for Sinclair Broadcasting, has sold media for over a year and recently started using AdMall. Before she approached an oil refinery service company located far from her local area, she consulted
Hannah Kaplan, of Bonneville Bay Area, has only used AdMall for two months, but knew it would be vital in her efforts to save a home improvement client.
Andrea Cannon, a veteran account executive from LocaliQ, knew that a local farm equipment dealer could use some assistance dealing with the issues causing many businesses trouble this past year.
The Goodway Group’s Kyle Savage is a newer user of AdMall, having used the product for less than a year. In that time, Savage quickly learned how he could successfully leverage the consumer spending market intelligence report when he approached a local jewelry store.
Kristen Robinson has won multiple Sell Smarter! Awards over the years, so it comes as little-to-no surprise that when the Final Four rolled around earlier this year, she knew she could take all her sales experience and close a sale. Little did she know that there would be three local companies that would come around on her sales pitch.
Jay Dye, a media consultant for NPD of Idaho, is a long-time sales rep, having been in media sales for over 36 years now. Having pursued so many leads over the years, Dye knows that preparation and doing research before a sales call is crucial to any potential sale. That’s why Dye spent time developing a campaign for a local orthodontist company after reaching out to them via cold call
Elizabeth Sturges, an account executive at The Eagle, has only been selling media for a little over a year, but in that time has become comfortable enough with AdMall’s Digital Audit that she knew it would help her when she approached a worried equipment rental center. They were concerned that [they were] spending money elsewhere, but were not confident that the specific agency [they were currently using] was doing [their] business any good.