On tap for St. Pat's Day in 2018: the inflatable Irish Pub. As it turns out, the sale and rental of inflatable Irish pubs is a thing, Digital Trends reports. An Irish company called the Inflatable Pub Company not only sells and ships these balloon-​like bars, but also licenses rental companies across America to rent them out.

"They aren’t cheap, ranging from $2,500 for the 30-​person-​capacity “Matt Malloy” to $4,800 for the 60-​person-​capacity “Moe’s Tavern,” plus the cost of shipping to your location. However, the company works with rental partners in locales ranging from Cape Cod in Massachusetts to California’s Silicon Valley in the United States, as well as partners in Ireland, the United Kingdom, and Dubai."

The Inflatable Pub Company’s pubs are fire-​retardant and waterproof, and come with all the ornamentation one might expect — from a fake fireplace to personalized signs.

The inflatable pub trend could catch on at bars/​restaurants in 2018! The new AudienceSCAN survey revealed 8% of Americans celebrated at a restaurant or bar in 2016.

"If you’re in Boston and you really want to go all out, you can contact The Paddy Wagon, a New England-​based collective that provides customers their very own adult bouncy castle. The Paddy Wagon not only designs customizable drink services for those who prefer Ireland’s own Jameson Irish Whiskey to Ulster’s Bushmills or Harp over Guinness, but the company will, on request, send over corned beef sandwiches, Irish dancers, traditional fiddlers and Irish Wolfhounds. They’ll even teach you to pour a proper pint if you so choose."

Party retailers can target pubs and event spaces with this inflatable trend, as well as the average party-​hosting consumer. Knowing how Americans celebrate this holiday and where they spend their money on it will help.

More than 139 million Americans planned to celebrate St. Patrick's Day in 2017, according to NRF’s annual survey conducted by Prosper Insights & Analytics. And they were expected to spend an average of $37.92 per person, up from 2016’s $35.37. The holiday is most popular among individuals 18–24 years old, with 77 percent celebrating, but those 25–34 were to be the biggest spenders at an average $46.55.

Party suppliers can reach St. Patrick's Day Celebrators through sponsored search results (like on Google, Yahoo or Bing)! The new AudienceSCAN study found 71.5% of celebrators took action based upon these search results during the past year — they're looking for this inflatable pub they've heard so much about!

According to the survey, 83 percent of celebrants were planning to wear green to show their Irish pride, 31 percent plannned to make a special dinner and 27 percent were heading to a party at a bar or restaurant. Twenty-​three percent decorated their homes or offices in an Irish theme and 15 percent were going to attend a private party. In addition, 15 percent were planning to attend a St. Patrick’s Day parade, especially those living in the Northeast (21 percent).

Event spaces needing extra room outside to accommodate the revelrie can promote their floating pubs on TV! The new AudienceSCAN research reported 79% of St. Pat's celebrators took action after watching TV commercials.

The survey found that 52 percent of celebrants would purchase food, 41 percent beverages, 28 percent apparel or accessories, 22 percent decorations and 14 percent would buy candy. Of those making purchases, 39 percent were going to grocery stores, 29 percent to discount stores, 21 percent to bars/​restaurants and 18 percent to department stores.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.