In-​Store Bakery Sales on the Rise

In-​store bakery sales topped $10.3 billion in the 52 weeks ending May 25, 2013, an increase of 4.7%, according to data from the Nielsen Perishables Group.  While higher prices contribute to that growth, it’s not the only factor, according to Jonna Parker, in-​store bakery specialist, Nielsen Perishables Group.  “There’s actually a quality renaissance going on as well.” Baked goods

Among individual products in the bakery, consumers appear to prefer smaller items. Dollar sales of cakes and breads fell 2% and 1.6% respectively, with volume also down.

On the other hand, in terms of dollar sales, rolls jumped 5%, cookies grew by 3.5% and doughnuts gained 0.9%.

In rolls, retailers are carrying more items to appeal to consumers who want to dress up their sandwiches and burgers, Parker said.“We saw an 8% increase in the average number of items carried in the rolls category, which is huge.” [Source:  "Fresh Market Categories on Solid Ground."  Supermarket News/​Nielsen Perishables Group.  12 Aug. 2013.  Web.   22 Aug. 2013.]