In-store bakery sales topped $10.3 billion in the 52 weeks ending May 25, 2013, an increase of 4.7%, according to data from the Nielsen Perishables Group. While higher prices contribute to that growth, it’s not the only factor, according to Jonna Parker, in-store bakery specialist, Nielsen Perishables Group. “There’s actually a quality renaissance going on as well.”
Among individual products in the bakery, consumers appear to prefer smaller items. Dollar sales of cakes and breads fell 2% and 1.6% respectively, with volume also down.
On the other hand, in terms of dollar sales, rolls jumped 5%, cookies grew by 3.5% and doughnuts gained 0.9%.