Super PACS Toss Their Ad Funds into the Mix

Everyone knows the traditional parties will be spending big sums of money to win seats in Congress as well as the White House this fall. And then there are the political action committees funded by individuals and corporations that wish to influence voters. But the money spent by these all these groups might pale in comparison to the ad budgets being planned by super PACS.

The Republican super PACS expect to buy $1 billion in advertising and will spread their spending across TV, radio, digital and direct mail channels. The leading PACS have the following amounts to allocate between now and November:

  • Restore Our Future: $100 million
  • American Crossroads: $300 million
  • U.S. Chamber of Commerce: $100 million
  • Young Guns Action Fund: $30 million
  • American Action Network: $30 million

Separately, Romney’s campaign organizers, along with the Republican National Committee, are expected to spend another $800 million.

The Democrats do not anticipate having quite as much money but there are super PACS on that side as well. Priorities USA Action is dedicated to seeing President Obama get reelected. Not surprisingly, labor unions will shell out between $200 million and $400 million before the election cycle is over.

Not all spending will be about national issues, however. Analysts believe that as we draw closer to November and the potential winner of the White House becomes apparent, campaign advisors will recommend spending changes. Candidates for House of Representative and Senate seats may find themselves the beneficiaries of local ad spending as party strategists try to improve their overall position in Congress.

Regardless of who finds favor with the voters in November it's likely that the media companies will be the biggest winners in terms of revenue.

[Source: Allen, Mike and Vandehei, Jim. GOP groups plan record $1 billion blitz. Politico​.com. 30 May 2012. Web. 12 Jun. 2012] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.