Supermarkets Giving Renewed Emphasis to Advertising, Sales Promotions

Due to a variety of economic pressures, food prices have increased over 5% in the last twelve months.

Consumers have noticed. For example, studies indicate that the average number of grocery store trips has dropped 3% in the past year and consumers appear to be shopping more at supercenters to save money.

While manufacturers have responded by selling smaller quantities of food for the same prices, grocers must look to alternative methods to lure consumers and still maintain profitability. One way to increase store traffic is to increase advertising and in-​store promotions.

Have you visited your local grocers to discuss new marketing campaigns?

Source: Jargon, Julie. "Grocers Tout 'Sales' Even as Prices Climb," Wall Street Journal, 4.1.2008.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.