Dateline: Day before Thanksgiving, 4:45pm
The cellphone rings… on the other end, a regional manager of Cinnabon — you know, the wildly-addicting cinnamon rolls? He was calling to discuss a letter that my girlfriend had Emailed to them the day prior. On Saturday, we had a less-than-acceptable situation at one of their locations.
She stewed on it for a few days, then sent the email. Less than 24 hours later, the Regional Manager is on the phone to investigate the problem and offer a solution.
How’s your customer service? Do you make the one-off sale and then move on to the next hit, or do you practice this sort of proactive customer management?
Think about it as you wolf down that turkey. Happy Thanksgiving!
C. Lee Smith
CEO and Founder at SalesFuel
C. Lee Smith is the President/CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
@cleesmith
CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
If we ever needed a reminder of the teachings of Dr. Martin Luther King Jr., today would be the day. — 4 days ago
Latest posts by C. Lee Smith (see all)
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