Whether you are selling digital ad space to your clients or helping your clients develop their own digital strategies, employing bad SEO or black hat SEO strategies are a surefire way to kill SEO sucess. So what is the difference between black hat SEO and bad SEO? HigherVisibiity shares some critical information about both in an article on smallbiztrends.com to help you and your digital clients avoid these poor practices.
Black Hat SEO
Black Hat SEO falls under the broader practice of bad SEO strategies. Specifically, black hat refers to tactics deliberately taken to trick search engine bots and achieve better rankings. Some of the most popular black hat tactics include:
- Hidden text
- Doorway pages
- Link farms
- Content duplicating and spinning
- Keyword stuffing
Black hat strategies can bring you and your clients a brief flirtation with success, but as many of these methods are now widely known by SEO bigwigs like Google, it is only a matter of time before more advanced algorithms track down your shady practices and bring them to an end.
New black hat tactics continue to pop-up all the time in an attempt to find shortcuts to success. Newer tactics come in the form of page swapping, cookie stuffing, web rings and unrelated keywords. It’s a never-ending battle between spammers and webmasters against Google and other search engines, but it’s a battle you should avoid if you want to create a SEO strategy that will stand the test of time.
As explained above, black hat tactics are a form of bad SEO, but not all bad SEO strategies are ‘black hat.’ “Bad SEO isn’t doing one specific no-good thing – instead, it’s the actions that you take as a whole.” Examples of non-black hat, but still bad, SEO strategies include:
- Optimizing your content for search bot, not readers
- Publishing outdated content
- Lazy web design
- Referencing spammy links
Take a look at the SEO strategy for your own website. You are promising your digital clients a certain amount of views or a specific demographic. But, a bad SEO strategy can have a great impact on these factors, and result in poor performance for your clients’ ads. Similarly, if you are helping your clients with their own SEO strategies, make sure you set them up for success by avoiding, or removing, these black hat or bad practices from them.
And, if you are unsure of what some of the above examples mean, check out the rest of HigherVisibility’s article for explanations.