Tag: 2018

SMB Optimism Growing for 2018

There’s good news for business owners and media sellers in the latest quarterly survey from Wells Fargo Works. Business optimism among the 603 SMB owners who took the survey is at an 11-year high. Here are the details.

TV Advertising to Increase by 2.7% in 2018

There are a number of reasons for TV media sellers to cheer the arrival of 2018. Being an even-numbered year, the cyclical advertisers will return in a big way.

BIA/Kelsey: Local Ad Market to Grow 5.2% Next Year

After a year of sluggish growth, we’re all looking forward to higher ad sales numbers in 2018. BIA/Kelsey analysts have some good new for us. They’re projecting one of the highest increases in the ad market in the past five years.

Borrell Associates: 2018 Local Ad Spending to Jump 7.6%

After a year during which traditional media struggled to show an increase, the local ad market looks brighter for 2018. Borrell Associates is basing its prediction of a 7.6% increase in next year’s local ad market on research it conducted this summer. Here’s what you need to know.