E‑mail: Another wonderful tool at our fingertips to generate new business. But are you going about sending sales-related e‑mails the wrong way? Sadly, many people are, including a particular salesperson who "cold" e‑mailed Jim Logan, blogger at B2B Rainmaker.
Tag: Ad Agency Account Managers
Despite the influx of new ways to communicate with clients (e‑mails, blogs, etc.), a personal phone call still remains a powerful way to stay in touch. Along with this great communication tool comes the not-so-fun possibility of having to leave a voicemail message.
Even though the word “Sales” is a dirty word in the Ad Agency world, here are a few basic sales tips that will help your new business efforts this year.
A recent article on RainToday lists five unexpected places where you may snag new-business leads.
New business can spring from anywhere: A cold call, networking at an industry event, or even from the competition.
Lead generation not quite up to par? Maybe it’s time for an audit!
The U.S. economy is having a tough time: Spending is down, jobs are being lost, and necessity costs are on the rise. As a business leader, how can you successfully navigate your company through the storm?
"Cold-calling isn’t rocket science." That’s the title of a recent article by Colleen Francis, founder and president of Engage Selling Solutions.
Got 30 minutes? That’s all it takes to create a lead-generation blueprint, according to author Mike Gospe.
Did you know that over half of advertisers are not satisfied with their agencies and the average agency-client relationship lasts only two years?
In my last post, I discussed the importance of observing your client or prospect’s office.