Tag: ad blocking apps

How to Combat to Spread of Digital Advertisers' Worst Enemy: Ad Blockers

Approximately 30% of U.S. adults who use the internet plan to install ad blockers this year, according to eMarketer. Here's why they plan to do so and how you can do your part to stop it.

Ad-blocking Apps to Challenge Rise of Mobile Advertising

Consumers have DVRs to skip ads shown during their favorite TV shows, satellite channels to avoid promotions in radio, and now they’re downloading ad-blocking apps to their mobile phones. Is the end of the mobile ad industry already in sight?