Tag: ad-ology research

Ad-ology Insights Podcast: Media Influence on Healthcare Choices

The latest Ad-ology Insights video podcast, focuses on key findings from Ad-ology’s Media Influence on Consumer Choice of Health Care Choices including key findings on how information and advertising from online, traditional, and social media influence consumer choice of hospitals, pharmacies and other health care topics.

Nearly 40% of Recent Hospital, Urgent Care Patients Influenced by Social Media

Social media influenced nearly 40% of recent hospital or urgent care center patients, with 25 to 34 year olds reporting the most influence (53.2%), according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

42% of Eyeglass, Contact Lens Buyers Research Using Online, Traditional Media Before Purchase

Forty-two percent of recent eyeglass and contact lens buyers report influence from online media, the same percentage as traditional media, revealing the increasing power of the Internet on purchase decisions, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

New Study: Women More Likely to Choose Pharmacy by Location, Convenience

Sixty-eight percent of women choose a pharmacy based on convenience/location compared to only 48% of men, according to the Spring 2009 Ad-ology Media Influence on Consumer Choice survey.

Putting all your eggs in one basket

If you’ve been making your bread-and-butter from the Sports industry, and that industry falls victim to hard times, you need to “Get Smart, Fast” in some of the other 370+ business out there.

Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase

Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were influenced