Tag: ad spending

Dentsu Aegis: 2018 Ad Market Revised Up

Dentsu Aegis predicts the global ad market will likely end the year with a 3.7% increase over last year. The growth will bring total ad spending to $613.5 billion.

New Video! Q1 2014 Marketing Forecast Focuses on Small Business Marketing

The first quarter 2014 edition of the Ad-ology Marketing Forecast focuses on the 2014 Small Business Marketing Forecast, featuring findings from the 6th annual Ad-ology Research study. SMB Optimism, Ad Spending Increases, Email and Mobile Marketing are featured topics.

Planned Increases in Ad Spending Varies by Industry

New reports about cutbacks in 2008 ad spending abound. Not all industries will reduce spending equally. And some industries don't anticipate cutting back spending at all.