Tag: ad spending

Dentsu Aegis: 2018 Ad Market Revised Up

Dentsu Aegis pre­dicts the glob­al ad mar­ket will like­ly end the year with a 3.7% increase over last year. The growth will bring total ad spend­ing to $613.5 bil­lion.

New Video! Q1 2014 Marketing Forecast Focuses on Small Business Marketing

The first quar­ter 2014 edi­tion of the Ad-ology Mar­ket­ing Fore­cast focus­es on the 2014 Small Busi­ness Mar­ket­ing Fore­cast, fea­tur­ing find­ings from the 6th annu­al Ad-ology Research study. SMB Opti­mism, Ad Spend­ing Increas­es, Email and Mobile Mar­ket­ing are fea­tured top­ics.

Planned Increases in Ad Spending Varies by Industry

New reports about cut­backs in 2008 ad spend­ing abound. Not all indus­tries will reduce spend­ing equal­ly. And some indus­tries don't antic­i­pate cut­ting back spend­ing at all.