Dentsu Aegis predicts the global ad market will likely end the year with a 3.7% increase over last year. The growth will bring total ad spending to $613.5 billion.
Tag: ad spending
The first quarter 2014 edition of the Ad-ology Marketing Forecast focuses on the 2014 Small Business Marketing Forecast, featuring findings from the 6th annual Ad-ology Research study. SMB Optimism, Ad Spending Increases, Email and Mobile Marketing are featured topics.
New reports about cutbacks in 2008 ad spending abound. Not all industries will reduce spending equally. And some industries don't anticipate cutting back spending at all.