Cre­at­ing a ful­ly inte­grat­ed, “real world” mar­ket­ing and adver­tis­ing plan for one of the world’s best-known tea and soda com­pa­nies paid off big for the Uni­ver­si­ty of Vir­ginia. They are the win­ners of the Nation­al Stu­dent Adver­tis­ing Com­pe­ti­tion (NSAC), also earn­ing the AdMall "Best Use of Mar­ket­ing Research Award" dur­ing this year's Amer­i­can Adver­tis­ing Fed­er­a­tion (AAF) nation­al con­fer­ence, held this week in Ana­heim, Cal­i­for­nia.