Local matters, but when you’re a growing business, it’s time to start thinking on a broader scale. So, when digital sales strategist Sara Fortin, of the Journal Star, reached out to a local farm and agricultural equipment dealer, her sights were set high.
A local powersports dealer in Hickory, North Carolina suddenly found themselves in a crisis. A big chain powersports dealer had set up shop only a mile away. And the store was in a more visible location. This new competition, combined with the cooler and wetter weather this past spring, resulted in a decrease in the local business’s numbers.
A local medical product solutions company in West Virginia was partnered with a smaller hospital in its area. Suddenly, a larger local hospital opened its own medical supply store, introducing new competition to the product solution’s company.
Change can be a good thing, but too much change all at once can spell ruin for a business. This was the situation Cota Walls found herself facing when she began courting a local furniture store. The regional digital sales specialist for BH Media Group saw the telltale signs of a company in trouble. Namely, a complete overhaul, including an ownership change, along with operating under a new banner. In fact, since it first opened, the company had undergone three name changes and two physical store locations.
A small-town car dealership in Indiana was already in trouble when it changed ownership this past spring. The previous owners had left the company in shambles, having lost credibility with customers and having built a negative reputation in the community.
Timing is everything. Sarah May, a marketing strategist for Smart.Market, recently experienced this firsthand. Earlier this year, while reading an “AdMall Minute” email, May took note of a consumer trend story about working with limousine companies during prom season.
If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?
SalesFuel is proud to announce the unveiling of its AdMall PRO’s brand new Digital Audit 2.0, helping sales professionals sell more digital advertising and digital marketing services. With an eye on the future, SalesFuel’s development team collected user feedback to enhance and upgrade the features of AdMall PRO’s Digital Audit. The Digital Audit is a
SalesFuel®’s data and research tools now fuel sales at all major newspaper companies in the U.S. SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than
University of Virginia Wins AdMall “Best Use of Marketing Research” Award at National Student Ad Competition (NSAC)
Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-known tea and soda companies paid off big for the University of Virginia. They are the winners of the National Student Advertising Competition (NSAC), also earning the AdMall “Best Use of Marketing Research Award” during this year’s American Advertising Federation (AAF) national conference, held this week in Anaheim, California.