Tag: advertiser perceptions

Here Are the Most Effective Video Formats For End-Funnel Marketing

With so many mar­keters increas­ing their spend­ing on video adver­tis­ing, it’s fair to won­der where the money’s com­ing from. Adver­tis­er Per­cep­tions recent­ly took a look at this top­ic.

Over 36% of Marketers Plan to Start Using Audience-Based Cross-Channel Targeting

Mar­keters want to use more cross-channel adver­tis­ing, but they're run­ning into prob­lems. A new report out­lines the chal­lenges faced by cross-media buy­ing mar­keters, along with their audience-based tar­get­ing, and pro­pos­es a few solu­tions.