Tag: advertiser perceptions

Here Are the Most Effective Video Formats For End-Funnel Marketing

With so many marketers increasing their spending on video advertising, it’s fair to wonder where the money’s coming from. Advertiser Perceptions recently took a look at this topic.

Over 36% of Marketers Plan to Start Using Audience-Based Cross-Channel Targeting

Marketers want to use more cross-channel advertising, but they're running into problems. A new report outlines the challenges faced by cross-media buying marketers, along with their audience-based targeting, and proposes a few solutions.