Tag: advertising agency

Manage Smarter 75: Creative Business Thinking to Differentiate You and Your Team

Glenn Rudin is founder of Always Been Creative, a sales and marketing consulting firm specializing in focused messaging. In this episode, we discuss: how to develop your specific differentiators from competitors in your professional sector; what is your "flamed-broiled"?; how to develop a 30-second pitch on what you do and why you're different; how to implement "what makes you stand out" to get team/company buy-in; and effective brainstorming session techniques to FIND your differentiators.

Manage Smarter 74: How to Reach the C‑Suite Sooner

Jessica Hawthorne-Castro is the CEO and owner of Hawthorne Advertising. an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. In this episode, we discuss: How she rose from the mail room of a talent agency to the C‑Suite; the #1 mistake managers make regarding goal setting and planning; the hottest trends in advertising and digital marketing; and advice to young professional women aspiring to be in the C‑Suite