Tag: advertising to affluents

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.

Affluents to Take 3 Vacations in 2015

At any time, approximately 1/2 of affluents are planning a vacation within the next 6 months, according to a new research study about affluents' luxury travel plans for 2015, from Unity Marketing. But this year, they are looking for new luxury travel experiences, but at discounted prices.