Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.
Tag: affluent African Americans
As marketers look to segment and target their potential audiences into smaller groups, they may tend to overlook lucrative demographic categories. One such category, affluent African Americans (AAA) has been consistently overlooked despite the fact that 340,000 of these households now boast annual incomes exceeding $150,000 across the U.S.