Tag: affluent asians

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.

Asian Buying Power Increased by $50 Billion

Nielsen has released the third edition of its Asian-American consumer report: "Asian-Americans: Culturally Connected and Forging the Future"‰ÛÓ profiling the fastest-growing and most racially diverse segment of the U.S. multicultural majority.