Tag: affluent Hispanics

Introducing Affluencers and Why You Need to Advertise to Them

Affluencers spend 40% more than affluents and, out of every consumer group, their future purchase intent is the greatest. Here's who they are and how to advertise to them.

Hispanic Shoppers Swayed By In-Store Promos, Digital Tools

"Hispanic shoppers in the U.S. are more influenced by in-store merchandising and promotions than the general population, in addition to engaging more with digital tools, such as social media, along the grocery path to purchase, according to sales and marketing firm Acosta."