"A new global study by Ipsos, carried out on behalf of the World Economic Forum, on the topic of air travel environmental impact, shows one in seven global consumers (14%) would use a form of transportation with a lower carbon footprint than air travel even if it were less convenient or more expensive."
Tag: air travel
The time between Memorial Day and Labor Day is one of the most popular periods of the year for travel. According to Expedia data, the average trip duration in the summer is two times longer than the rest of the year, meaning travelers are looking for their dollars to stretch even further for airfare and lodging.
According to a recent MarketTools study on travelers' flying experiences over the past six months, 43% of the passengers were not specifically "satisfied" with comfort aboard the plane, 41% were not satisfied with ticket prices and fees, and 34% were not satisfied with in-flight service. The study also showed that a growing number of travelers are using social media channels to voice their complaints about airlines, indicating that airlines should be paying much closer attention to the voice of the customer in social media channels.