Tag: alcohol

Hotel Bars to Cater to Travelers’ Need to Unwind

"Alco­hol has long been embed­ded in Amer­i­can cul­ture, from the bar to the home to the brew pub and beyond, reports Nielsen. When we think about how and where Amer­i­ca will drink in the com­ing years, we need to con­sid­er today’s on-the-go, frag­ment­ed con­sumer land­scape. The bedrock of trav­el stay is the hotel, where oppor­tu­ni­ties remain to up the ante in the alco­hol indus­try."

Addiction Treatment Centers to Promote Increased Sobriety Rates with Nutritional Therapy

"Sci­en­tists are find­ing that address­ing nutri­tion­al defi­cien­cies and gut bac­te­ria health may be miss­ing pieces of the sobri­ety puz­zle. Over­com­ing alco­hol addic­tion isn’t easy, even with expert help. Esti­mat­ed suc­cess rates in the few years fol­low­ing treat­ment vary between 20 and 50 per­cent, depend­ing on the cri­te­ria used and sever­i­ty of addic­tion, reports Health Line."

Millennials are Increasingly Open to Buying Beer in New Retail Environments

"The mar­ket hears about frag­men­ta­tion quite a bit, but its effects can’t be underestimated—even in cat­e­gories that have his­tor­i­cal­ly boast­ed clear­ly defined paths-to-purchase. Today, infor­ma­tion is every­where, choice is ram­pant, and even the most tra­di­tion­al con­sumer jour­neys are shift­ing."

Adult Beverage Marketers to Target Men, Millennials

The adult bev­er­age mar­ket is chang­ing as more Mil­len­ni­als come of age and begin to pur­chase beer, wine, and spir­its. In recent years, U.S. adults have been increas­ing their wine and spir­its con­sump­tion, a trend which has beer mar­keters look­ing for new ways to engage shop­pers. Nielsen ana­lysts point out that mar­keters can bump up sales by under­stand­ing which demo­graph­ic is like­ly to pur­chase their prod­uct and when the plan­ning for the pur­chase begins.

Foodservice Alcohol Sales Predicted to Drop in 2010

Bars and night­clubs may be the only food­ser­vice ven­dors that have rea­son to cheer in 2010. That’s because these estab­lish­ments are expect­ed to see sales of bev­er­age alco­hol rise by 0.6%. Accord­ing to Tech­nom­ic oth­er away-from-home busi­ness­es will see a fur­ther decline in sales of bev­er­age alco­hol in 2010. The over­all aver­age drop may be about 2.5% but some estab­lish­ments will fare bet­ter than oth­ers.