Tag: alcoholic beverages

Hotel Bars to Cater to Travelers’ Need to Unwind

"Alco­hol has long been embed­ded in Amer­i­can cul­ture, from the bar to the home to the brew pub and beyond, reports Nielsen. When we think about how and where Amer­i­ca will drink in the com­ing years, we need to con­sid­er today’s on-the-go, frag­ment­ed con­sumer land­scape. The bedrock of trav­el stay is the hotel, where oppor­tu­ni­ties remain to up the ante in the alco­hol indus­try."

Alcohol Sales at Restaurants & Bars Expected to Increase in 2011

Restau­rant and bar own­ers are expect­ed to see a mod­est boost in alco­holic bev­er­age sales in 2011, accord­ing to new research from con­sult­ing firm Tech­nom­ic Inc., as con­sumers enter­tain­ing away from home are begin­ning to order more drinks. Over­all restau­rant and bar alco­hol sales are fore­cast to increase a nom­i­nal 1.9% in 2011. Tech­nom­ic is pre­dict­ing that cock­tails will see the great­est sales growth in 2011 among alco­holic bev­er­age cat­e­gories, with an increase of 2.3% in 2011 ver­sus 2010’s fore­cast­ed growth of 0.7%. Trends that are expect­ed to increase sales in 2011 include“skinny” or low­er calo­rie drinks, pre­mi­um and high-cachet gins and bour­bons and “retro cock­tails,” among oth­er con­cepts.

Magazines Influence Men’s Beverage Selection

What does it mean when 5,000 men fill out a sur­vey on what and where they like to drink? For one thing, mar­keters can use this infor­ma­tion to recal­i­brate their ad cam­paigns to reach the elu­sive male. The find­ings of the recent Esquire sur­vey on this top­ic tell us a bit about the dif­fer­ences between old­er and younger men when it comes to drink­ing, too.

At-Home Alcohol Consumption Rises as Consumers Cut Back on Eating Out.

The near­ly $80 bil­lion off-premise alco­holic bev­er­age mar­ket has grown 21% since 2004 as more con­sumers cut back on eat­ing out in light of try­ing eco­nom­ic times, accord­ing to research by Mintel. Among alco­hol drinkers, 90% con­sume alco­holic bev­er­ages at home, com­pared to 77% who drink out­side the home. Drinkers are also cut­ting back in terms of the alco­hol they're pur­chas­ing for at-home con­sump­tion — 28% of respon­dents who drink alco­holic bev­er­ages at home have trad­ed down to less expen­sive brands than last year to save mon­ey. While beer enjoys the largest share of mar­ket sales (48%), wine is the most pop­u­lar alco­holic bev­er­age con­sumed off-premise, with 67% of those who drink alco­hol at home indulging in a glass.