One way to tell that the economy is getting back on track is to look at the types of consumer expenditures being made. Mintel’s American Lifestyles 2014 report indicates that U.S. adults are spending again nearly at pre-recession levels. The real optimism in this report is all about what consumers are buying. The healthy growth in nonessential purchases should give marketers hope for sustained sales increases.
Tag: amusement parks
While teens are still the most prolific visitors at amusement parks, teen visitation has dropped over the past five years with 67% of those aged 12–17 having visited a park in the last year compared with 76% five years ago. Theme parks can grow revenues further by incorporating more technology other forms of leisure entertainment, such as gaming and the Internet, into their offering.