Tag: ANA

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that dig­i­tal ad spend­ing is like­ly to sur­pass spend­ing on tra­di­tion­al media for­mats this year. By 2023, say eMar­keter ana­lysts, pro­ject­ed dig­i­tal adver­tis­ing will amount to 66% of media spend­ing.

Marketers Want Help With Specialty Services

With new tech­nol­o­gy being tout­ed as a great cost saver, more mar­keters are mov­ing cre­ative and oth­er agency ser­vices in-house. Not long ago, mar­keters were will­ing to let an out­side shop han­dle both rou­tine and spe­cial­ty ser­vices for them.

How To Help Your Clients Succeed at Sponsorships

More mar­keters are invest­ing in spon­sor­ships as a way to get noticed in the local com­mu­ni­ty. This trend is great news if your media com­pa­ny is man­ag­ing events and sell­ing ad space at the same time.