Tag: ANA

Advertisers Shift Spending to Traditional Media When ROI is Right

We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.

Marketers Want Help With Specialty Services

With new technology being touted as a great cost saver, more marketers are moving creative and other agency services in-house. Not long ago, marketers were willing to let an outside shop handle both routine and specialty services for them.

How To Help Your Clients Succeed at Sponsorships

More marketers are investing in sponsorships as a way to get noticed in the local community. This trend is great news if your media company is managing events and selling ad space at the same time.