We all know that digital ad spending is likely to surpass spending on traditional media formats this year. By 2023, say eMarketer analysts, projected digital advertising will amount to 66% of media spending.
With new technology being touted as a great cost saver, more marketers are moving creative and other agency services in-house. Not long ago, marketers were willing to let an outside shop handle both routine and specialty services for them.
More marketers are investing in sponsorships as a way to get noticed in the local community. This trend is great news if your media company is managing events and selling ad space at the same time.