Tag: android app users

Message Consumers Where Their Eyeballs Are!

LivePerson recently conducted a survey to uncover what consumers wanted from their preferred airlines in terms of customer service communications. After surveying 1,200 U.S.-based consumers age 18+ who travel four or more times a year, they found that messaging plays a key role in increasing the overall satisfaction consumers feel with their preferred airlines. These preferences can be incorporated into any digital marketer's arsenal, however.

66.5% Using Android Devices, Apps

Consumer app revenue is projected to grow from more than $30 billion now to $75 billion in three years. Games accounted for approximately 3/4ths of global app revenue in 2014, Digi-Capital reports, and Android surpassed iOS revenue for the first time. Mobile ad spend could top $85 billion by 2018.