Tag: android smartphone users

20% of Americans Access the Internet Exclusively from Their Phones at Home

"Amer­i­cans tend to view the impact of the inter­net and oth­er dig­i­tal tech­nolo­gies on their own lives in large­ly pos­i­tive ways, Pew Research Cen­ter sur­veys have shown over the years. A sur­vey of U.S. adults con­duct­ed in Jan­u­ary 2018 finds con­tin­u­ing evi­dence of this trend, with the vast major­i­ty of inter­net users (88%) say­ing the inter­net has, on bal­ance, been a most­ly good thing for them per­son­al­ly."

Are You Marketing to Mobile-Only Internet Users?

Mobile users in the U.S. spend approx­i­mate­ly two-and-a-half hours per day with their devices, a fig­ure that is creep­ing up on TV view­ing time and that is one of the high­est aver­ages across key mar­kets. That’s accord­ing to a recent report from com­Score, which not­ed that mobile account­ed for almost two-thirds (65%) of dig­i­tal min­utes in the U.S. dur­ing May.

The Top U.S. Smartphone Apps of 2015

From videos to music to apps, dig­i­tal was at the fore­front of con­sumers’ (and mar­keters’) minds in 2015. Nielsen looked at some of the top trends for 2015 in dig­i­tal, includ­ing the top U.S. smart­phone apps and oper­at­ing sys­tems.