“Although it’s been growing by leaps and bounds, many readers in the United States are still unfamiliar with a popular style of series-driven Japanese comic books and graphic novels, called ‘manga.’ In fact, manga is currently one of the fastest growing areas of comic books and narrative fiction, according to global information company The NPD Group.”
Historically, marketers have turned to cute babies and puppies when creating ads. And as technology has advanced, marketers have been employing newer techniques to grab consumer attention. One currently popular tool is animation. Marketers are finding great benefits when using animation but the format has one big drawback – it doesn’t generate high recall.