"The preference to see, touch, and try-on apparel before purchasing is the most important factor for 55% of consumers to choose shopping in-store rather than online, reports The NPD Group. When shopping for clothing in-store, 79% of adult consumers try on the items before buying, all or most of the time (42%) or some of the time (37%), according to NPD’s apparel industry research."
Consumers definitely like the convenience of online shopping, but they’re not giving up on their favorite local stores. During these good economic times, consumers are spending plenty of money at specialty stores and at their local malls.
The winter quarter, which includes the holiday season, generally makes up a slightly larger percentage of retailers’ sales and therefore is especially critical. Unseasonably warm weather is lingering, raising concerns for specialty outdoor gear retailers such as Columbia Sportswear. U.S. sales of boots and winter accessories fell 7% and 10% respectively in November compared with the same month last year, according to Planalytics.
According to a new report by Mintel, more than three in 10 American adults say they own between four and six pairs of jeans. Analysts expect the category to continue growing due to market triggers such as more casual work environments, the obesity epidemic demanding plus size jean options and the growing Hispanic population and their purchasing power. 16% of consumers are willing to pay $100 or more for jeans with a great fit.
Women are likely to be replenishing their wardrobes in the third quarter. In-store sales of women’s clothing are expected to see a 9.2% increase in the third quarter of 2012 versus the year-ago period, according to a recently released IBM analytics-based forecast of U.S. retail sales data. The report also predicts a 6.2% increase in sales of children’s clothing and a 5.2% increase in footwear.
According to a new survey from CouponCabin.com, four-in-ten (41%) of U.S. adults who do any clothing shopping report they only buy clothing on sale, while nearly one-quarter (23%) of U.S. adults said their shopping strategy involves doing whatever they can to save money. Forty-five percent said they are loyal to particular clothing stores, with 18% saying they are loyal to one or two stores in particular.
Consumers have begun to shop for apparel again. But some apparel categories are doing better than others. And consumers are also showing a preference for specific channels, such as online. In addition, the cost of some raw materials and production will soar this year. All of these changes suggest that marketers will be seek to
Most consumers still aren’t ready to return to apparel stores in force. But over half of U.S. consumers who plan to purchase clothing this fall will spend up to $100. Marketers will be rolling out a variety of promotions to capture their share of this spending.
The apparel industry has long been known for its efforts to build image and generate demand by paying celebrities wear to their brands. And fashion houses often focus on highly visual placements in glossy magazines, and these days, on tablets. But does all of this marketing effort pay off?
To lure shoppers into stores, retailers must rely on more than window displays. Today’s highly digital apparel consumer can be reached through a variety of media formats. Retailers who limit their efforts to broadcast advertising are missing their chance to increase sales and will lose market share to competitors who are successfully navigating technology-based solutions.
Consumers have begun to shop for apparel again. But some apparel categories are doing better than others. And consumers are also showing a preference for specific channels, such as online. In addition, the cost of some raw materials and production will soar this year. All of these changes suggest that marketers will be seek to reposition apparel.