Every business day SalesFuel analysts provide the lat\est sales strategies, management advice, marketing and branding trends, consumer insights and digital media expertise — along with guidance for more effective management and leadership. Did you know it's all available in our SalesFuel mobile app? Our app also includes timely news headlines for the categories of automotive, healthcare, retailing, consumer purchase intent, SMB operations, digital marketing, advertising media and more. Download the app today.
Advertisers are rushing to get their messages onto mobile devices this year. In previous blog posts, I’ve written about the changing mobile market with respect to the strength of private publishers versus weakening ad networks. This shift largely impacts big players like Google and Apple. While Apple accounts for a significant share of ads served and marketer funds in the mobile market, Google hopes to change all that.