Edward Ten­ner is a dis­tin­guished schol­ar of the Smith­son­ian 's Lemel­son Cen­ter for the Study of Inven­tion and Inno­va­tion. In this episode, we dis­cuss: how becom­ing more effi­cient can have unin­tend­ed con­se­quences; Campbell’s Law: how mea­sur­ing new effi­cien­cies may make your staff change behav­ior to meet new incen­tives; how Big Data affects you and your busi­ness and can cause “Com­peti­tor Neglect;" and the pit­falls of False Pos­i­tives.