Tag: AudienceSCAN

On-Demand Economy Infiltrating More Products & Services: Explosion of Podcasts, Prepared Foods and Playstation Revealed in new SalesFuel® AudienceSCAN® Research

They want what they want WHEN they want it, HOW they want it and NOW. That’s what the results of SalesFuel’s exclu­sive Audi­enceS­CAN® research are find­ing among U.S. con­sumers across an increas­ing num­ber of sec­tors. Now in its 9th year, Audi­enceS­CAN is SalesFuel’s pro­pri­etary annu­al study of online shop­pers, dig­i­tal audi­ences and deci­sion mak­ers across

Targeting the Five Types of Purchase Intent

This white paper iden­ti­fies the 5 types of Pur­chase Intent, fea­tur­ing data from SalesFuel’s annu­al Audi­enceS­CAN® sur­vey of online shop­pers, dig­i­tal audi­ences and deci­sion mak­ers in Amer­i­ca. These five cat­e­gories and Sales­Fu­el PRO Tips will help busi­ness' mar­ket­ing and sales teams find new, effec­tive ways rede­fine tar­get audi­ences and bet­ter pre­dict future pur­chase behav­ior.

New SalesFuel Infographics Show How Voice-activated Assistants are Changing How America Eats

Sales­Fu­el announces the release of its 2017 Audi­enceS­CAN sur­vey results, deliv­er­ing vital pur­chase intent and psy­cho­graph­ic data for con­sumer mar­keters and sales forces across all indus­tries. Now in its 8th year, this in-depth analy­sis of more than 18,000 U.S. adult (18+) con­sumers gives you the exclu­sive insight to bet­ter under­stand what’s in the hearts and

New study helps small business defend against big retailer mini-stores, online shopping

SalesFuel’s Small Busi­ness Sat­ur­day free white paper offers new insights to help busi­ness­es pre­pare for Nov. 26 Small Busi­ness Sat­ur­day this year is Novem­ber 26 and in advance of it, Sales­Fu­el is releas­ing its free white paper “Small Busi­ness Sat­ur­day Shop­pers 2016: Help­ing Small Busi­ness­es Com­pete with Big-Box and Online Giants.” In it, Sales­Fu­el uses

New SalesFuel® Survey of Car Buyer Purchase Intent Shows Deals & Incentives are Rarely Buying Triggers

Free white paper also shows deal­er rep­u­ta­tion can make or break the sale Sales­Fu­el® announces new auto pur­chase intent data for 2016–2017 from its 7th annu­al Audi­enceS­CAN study of near­ly 16,000 online con­sumers 18+ in the Unit­ed States. The new study reveals 19.3% of adults online  plan on pur­chas­ing a new car or truck in

Automotive Marketing Messaging White Paper: 2016–17 Shopper Profile

New Sales­Fu­el sur­vey of car buy­er pur­chase intent shows deals and incen­tives are rarely buy­ing trig­gers. SalesFuel’s free white paper also shows deal­er rep­u­ta­tion can make or break the sale.

New AudienceSCAN Research Reveals Nearly 1 In 4 U.S. Adults Are Completely Turned Off By Politics This Year

Audi­enceS­CAN® , a divi­sion of Sales­Fu­el®, announces the release of its 2016 research, deliv­er­ing vital pur­chase intent and psy­cho­graph­ic data for con­sumer mar­keters and sales forces across all indus­tries. The com­pa­ny sur­veyed more than 15,000 U.S. con­sumers this year as it does each year, set­ting out to get insights into future cus­tomers’ pur­chase intent, per­son­al

SalesFuel’s Growing Client Roster Leads to Expansion, New Client Services Team

Lead­ing sales, mar­ket­ing and man­age­ment strate­gists firm Sales­Fu­el con­tin­ues its expan­sion and growth into 2016. With the addi­tion of three new employ­ees to ser­vice its ever-grow­ing ros­ter of clients, Sales­Fu­el is also proud to announce the pro­mo­tion of a cur­rent employ­ee to Vice Pres­i­dent.

Nearly 60% of Small Business Saturday Shoppers Have Above-Average Incomes

AudienceSCAN’s Free Whitepa­per Pro­vides 12 Insights and Relat­ed Mar­ket­ing Tips for Small Busi­ness Sat­ur­day®, Novem­ber 29, 2014 Near­ly 60% of U.S. Adults who shopped at a local­­ly-owned busi­ness on Small Busi­ness Sat­ur­day in 2013 had above aver­age incomes, accord­ing to a new whitepa­per released today by Audi­enceS­CAN® . In fact, high-income adults ($100,000+) are near­ly

Sales Development Services Rebrands Ad-ology Research to AudienceSCAN

New Research Helps Mar­keters Tar­get Audi­ences by Pur­chase Intent Sales Devel­op­ment Ser­vices, Inc. (SDS) has announced the rebrand­ing of its line of pri­ma­ry media and dig­i­tal research from Ad-olo­­gy to Audi­enceS­CAN.® Audi­enceS­CAN pro­vides insights into future cus­tomers’ pur­chase intent, per­son­al goals, shop­ping moti­va­tions, and more for the next 12 months. Audi­enceS­CAN pro­files near­ly 1,000 U.S.

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New Video! Big-Ticket Holiday Shopping, Online Shopping Research, Black Friday & Other Promotions

The 3rd quar­ter edi­tion of the Ad-olo­­gy Mar­ket­ing Fore­cast focus­es on hol­i­day shop­pers from the Ad-olo­­gy Audi­enceS­CAN Reports. http://​youtu​.be/​M​u​d​O​M​u​j​6​WpU SCRIPT: Hel­lo every­one… and wel­come to the Third Quar­ter 2013 edi­tion of the Ad-olo­­gy Mar­ket­ing Fore­cast. [LEAD SEGMENT — BIG-TICKET SHOPPERS] Peo­ple are already start­ing to think about the hol­i­days, specif­i­cal­ly hol­i­day shop­ping. Big-tick­­et items such

New Video! New Car/Truck Shoppers, What Auto Shoppers Want, Where Shoppers Get Info

The 2nd quar­ter edi­tion of the Ad-olo­­gy Mar­ket­ing Fore­cast focus­es on new car and truck shop­pers from the Ad-olo­­gy Auto­mo­tive Audi­enceS­CAN Report. http://​youtu​.be/​a​I​F​d​Z​M​y​C​nLE SCRIPT: Hel­lo every­one… and wel­come to the sec­ond quar­ter 2013 edi­tion of the Ad-olo­­gy Mar­ket­ing Fore­cast. [LEAD SEGMENT — NEW CAR AND TRUCK SHOPPERS] Last Jan­u­ary, Ad-olo­­gy Research con­duct­ed a study of