“The U.S. automotive aftermarket industry grew its retail sales by 2.5% in 2018, according to The NPD Group. In addition to favorable weather early in the year, this increase was fueled by the fundamentals of the industry being strong: More vehicles are on the road, the average age of vehicles is trending older, and the majority of consumers are unconcerned about higher gasoline prices.”
Tag: Auto Aftermarket Accessories Buyers
A well-developed online strategy rises in importance as more millennials are hitting the road. According to global information company The NPD Group, 12 percent of U.S. consumers who have made an automotive purchase have done so online.