Tag: auto dealer marketing

Automotive Marketing Messaging White Paper: 2016–17 Shopper Profile

New SalesFuel survey of car buyer purchase intent shows deals and incentives are rarely buying triggers. SalesFuel’s free white paper also shows dealer reputation can make or break the sale.

Auto Dealerships Turn the Page

Now that thousands of auto dealerships have learned their fate, the survivors have an opportunity to remake their businesses — even in this down economy. As John Baldoni points out in his post on Harvard Business Publishing, many of these dealers are small business owners who have endured decades of economic expansion and contraction. This longevity, according to Baldoni, can be linked to plain and simple business excellence.