The last decade of seemingly non-stop direct-to-consumer advertising and heavy investment into digital self-service technologies have driven roughly one-fourth of auto insurance customers to adopt direct distribution models that bypass agents in favor of do-it-yourself tools. According to the J.D. Power 2019 U.S. Auto Insurance Study, that transition has helped overall customer satisfaction with auto insurance providers reach its highest level ever.
Tag: auto insurance
The Zebra, the nation’s leading car insurance search engine, released its 2019 State of Auto Insurance Report, which reveals that car insurance rates have risen for four out of five American drivers (83%) over the past year. In fact, rates across the U.S. are higher than they’ve ever been: Up 23% since 2011 with an average annual cost of $1,470.
New Esurance survey results of over 1,000 U.S. drivers reveal that even though two-thirds of respondents were not at fault for their collisions, they still experienced high out-of-pocket expenses for things like rental cars or repairs beyond insurance coverage. And that’s in part because they’re missing vital steps that could help them avoid these added costs.
Many American drivers who have to pay for unexpected, major car repairs could be at risk of facing costs they cannot afford. Fifty-one percent of consumers reported paying for major vehicle repairs in the last five years, according to a survey of more than 2,000 Americans conducted online for Ally Financial by The Harris Poll. Of consumers who reported paying for repairs, four in five (80%) said they spent $500 or more, and nearly three in five (58%) said they spent $1,000 or more. One in three (33%) said they spent $2,000 or more.
In 2013, for the first time in five years, the percentage of consumers who shopped for insurance in the past year dipped below 50%, according to a new survey from comScore. In addition, respondents were increasingly more open to the idea of purchasing policies online than they were in 2011 and 2012, up three percent and one percent, respectively.
Consumers continue to seek for auto insurance quotes online. comScore notes a total increase of 15% between 2006 and 2007 which means at least 32,000,000 consumers consider online resources for this activity. To capture a share of this market, your clients need an effective online campaign. Is one form of online marketing more effective than another?