Tag: auto show attendees

Showcase Personality Traits to Win Over Auto Show Attendees

It’s not just the practicalities that differentiate car manufacturers — new research from YouGov Profiles shows how the different marques have different personalities, too. There’s a more general sense of what each car brand represents. What does a Ford logo convey, and how is that different from Dodge? These factors help shape the decision process of future car buyers.

Focus on Increased Safety of Autonomous Cars to Entice Auto Show Attendees

With new vehicle technologies being reported every day, autonomous (or self-driving) vehicles are capturing the attention of the automotive industry, consumers, dealers and developers alike. However, new research from Kelley Blue Book reveals that Americans are most comfortable with the vehicles currently on the road today, believing that they are significantly safer than models with a higher level of autonomy.

57% of Auto Show Attendees Plan to Buy New Vehicles

More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America. The new study confirms what auto dealer groups have suspected for years.