It’s not just the practicalities that differentiate car manufacturers — new research from YouGov Profiles shows how the different marques have different personalities, too. There’s a more general sense of what each car brand represents. What does a Ford logo convey, and how is that different from Dodge? These factors help shape the decision process of future car buyers.
Tag: auto show attendees
With new vehicle technologies being reported every day, autonomous (or self-driving) vehicles are capturing the attention of the automotive industry, consumers, dealers and developers alike. However, new research from Kelley Blue Book reveals that Americans are most comfortable with the vehicles currently on the road today, believing that they are significantly safer than models with a higher level of autonomy.
More than half of auto show goers who bought vehicles after attending the events say the shows influenced their purchase decisions, according to a new study commissioned by Auto Shows of North America. The new study confirms what auto dealer groups have suspected for years.