Tag: automotive advertising

Auto Dealers Driving More Ad Money to Digital

2017 was a great year for auto sales. In total, dealers moved about 17.14 million vehicles off their lots. To do so, they spent $9.74 billion in advertising.

Auto Industry to Spend $7.3B on Digital Ads

Programmatic price competition grows for auto marketers. The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying.