Free white paper also shows dealer reputation can make or break the sale SalesFuel® announces new auto purchase intent data for 2016-2017 from its 7th annual AudienceSCAN study of nearly 16,000 online consumers 18+ in the United States. The new study reveals 19.3% of adults online plan on purchasing a new car or truck in
Tag: automotive marketing
New SalesFuel® Survey of Car Buyer Purchase Intent Shows Deals & Incentives are Rarely Buying Triggers
The key finding from Spotify’s The 2014 Brand Impact Study is that streamers are twice as likely as non-streamers to advocate for and feel emotionally connected to brands. Specifically, music streamers are 67% more likely to be automotive brand advocates.
Many men might claim to be bewildered by the criteria women use to rate them in terms of attractiveness and future marriage potential. AnastasiaDate has set the record straight on one front – the cars men drive. The dating site’s new survey reveals exactly what women think of men who drive certain types of cars. Here’s a hint – men should leave their sports cars in the garage until they’ve made a positive impression on a woman.
Auto dealers are intent on selling as many cars as possible so their marketing strategy should include reaching out to buyers who are new to the brand, conquesting, and strengthening loyalty from existing customers. Maritz Research points out that too few dealers are contacting consumers who have purchased a vehicle from them in the past. As a result, they are missing a perfect opportunity to sell to a key audience.
Auto dealers encounter savvy customers every day. These folks have been researching online to determine the brand and model of vehicle they’re interested in before they get to the dealership. Google’s new report, done in partnership with Millward Brown, shows the typical vehicle shopper’s path to purchase and reveals that numerous digital opportunities exist for dealers to influence customers long before they step through the door.
The U.S. is becoming an increasingly diverse nation. Census Bureau data shows that 37% of consumers belong to minority groups. Some of the largest advertisers, especially automakers, are spending more to target the growing minority population with niche marketing campaigns. According to a Detroit News report, this is especially true of American-owned brands.
When consumers pay attention to an ad for a product they want, they are noticing style and features. They’re imagining themselves owning that product. And, when it comes to automobiles, marketers can play to consumer aspirations by displaying a picture or video of a vehicle in a favorite color.
Millennials aren’t exactly the top auto buying demographic these days. Automakers hope to change that trend by encouraging these consumers to come into a dealership and take a test drive. One way to improve interest and sales is to promote technology according to a new Next Generation Car Buyer Study from Autotrader.com.
Auto shows and launch events offer manufacturers the opportunity to strengthen branding by rolling out concept cars and to promote new models. Jumpstart Automotive Group is advising auto makers to pay more attention to online marketing designed to extend the interest generated by a successful appearance at an auto show or similar event. A strong digital campaign can reach 79% of new vehicle buyers who research possible purchases online before they approach a dealer.
Automakers are busily adding new features to their latest vehicle models. And, this year, more consumers are in the market for a new vehicle, so some of the added features may be important from a competitive standpoint. To understand which features to promote in their ad campaigns, automakers and dealers might want to check out the newly released survey from NADA.
Automakers are having their best year since the start of the Great Recession. Media reports have even hinted at shortages of some popular models in certain markets. While automakers must be cheering this good news, they aren’t about to let their guard down. They and their dealers face plenty of competition. One way to maintain an edge is to understand the nuances of various target audiences and Kelly Blue Book just released some interesting data points on this topic.
The automotive service market is quickly changing. With more electronics and computers on the dashboard and under the hood, fewer drivers are willing to venture into a do-it-yourself maintenance project. This trend is good news for service businesses but they have to make some changes to stay relevant in today’s digital world. Google recently published a study on consumer use of digital media and how auto service centers can increase business by using a new approach.