Safety is a top priority when a new baby arrives in the family, but new research commissioned by Michelin North America, Inc. (Michelin), indicates parents are overlooking a critical safety gap when it comes to hitting the road with their most precious cargo. The overwhelming majority of car-owning parents surveyed say their children’s safety is important to them, but only about a third (37%) claim to have checked their tires to ensure they are safe.
Tag: automotive service
Oil change service is the leading driver of traffic through service bays and represents the greatest opportunity for cross-selling other services, such as tire rotations, air filter replacements, and car washes. As consumers are driving less, automotive service outlets should seek to maximize each service occasion. According to The NPD Group, car dealers and tire shops are most effective at cross-selling tire rotating or balancing.
For do-it-for-me auto service consumers, familiarity with a service outlet, convenient location, and trust are the top three reasons they select an auto service provider, and while price ranks lower, consumers are increasingly looking for a good deal, according to car care research by The NPD Group. Since the recession, consumer attitudes and behaviors continue to be focused on value and these deal-driven consumers are exerting their influence in the automotive service sector.