Emotionally-driven customers of either business type find the customer journey extremely important. However, with a slew of both traditional and digital marketing efforts driving the buying process, it can be difficult for businesses to effectively track the customer journey and, therefore, provide further personalization.
Tag: B2B marketing
The B2B marketplace has suffered from the same downturn plaguing the B2C business environment. The most recent study carried out by B2B Online confirms that these businesses have cut marketing budgets in 2009. But online media forms may see increases in the second half of the year as nearly 2/3's of surveyed firms hope to expand Web site development and about ½ will add to their search budgets between now and December.