Tag: B2B marketing

Why Cross-Platform Marketing is Critical to Both B2B and B2C Businesses

Emo­tion­al­ly-dri­ven cus­tomers of either busi­ness type find the cus­tomer jour­ney extreme­ly impor­tant. How­ev­er, with a slew of both tra­di­tion­al and dig­i­tal mar­ket­ing efforts dri­ving the buy­ing process, it can be dif­fi­cult for busi­ness­es to effec­tive­ly track the cus­tomer jour­ney and, there­fore, pro­vide fur­ther per­son­al­iza­tion.

B2B Marketing Outlook Improves

The B2B mar­ket­place has suf­fered from the same down­turn plagu­ing the B2C busi­ness envi­ron­ment. The most recent study car­ried out by B2B Online con­firms that these busi­ness­es have cut mar­ket­ing bud­gets in 2009. But online media forms may see increas­es in the sec­ond half of the year as near­ly 2/3's of sur­veyed firms hope to expand Web site devel­op­ment and about ½ will add to their search bud­gets between now and Decem­ber.