Successful selling involves more than just pitching a couple of benefits and throwing out a price. There are so many factors that influence buyers, and some things they consider to be benefits may not even be tangible.
We are living in an “information revolution,” a time when an incredible amount of information is available to buyers. And, they are using that information when making purchasing decisions.
Has your close rate been lower than you'd like lately? It’s easy to blame the problem on the poor quality of customers who are walking through your front door.
How does content marketing work for B2C businesses? The Content Marketing Institute has just updated its 2018 report for B2C operators and findings reveal that only approximately 1/3 of these establishments believe they have content marketing under control.