Tag: B2C

retirement

You May Be Overlooking A Vital Selling Point

Successful selling involves more than just pitching a couple of benefits and throwing out a price. There are so many factors that influence buyers, and some things they consider to be benefits may not even be tangible.

search

How To Add Value For Clients Who Research Online

We are living in an “information revolution,” a time when an incredible amount of information is available to buyers. And, they are using that information when making purchasing decisions.

discovery

Are You Asking These Sales Discovery Questions?

Has your close rate been lower than you'd like lately? It’s easy to blame the problem on the poor quality of customers who are walking through your front door.

2020

CMO Study: 12% of Marketing Budgets Spent on Media

If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.

content

49% of B2C Operators Outsource Content Creation

How does content marketing work for B2C businesses? The Content Marketing Institute has just updated its 2018 report for B2C operators and findings reveal that only approximately 1/3 of these establishments believe they have content marketing under control.

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