The last thing marketers want to do is insult the audience they are selling to. Yet, too many ad campaigns are turning off older consumers and possibly driving them away from purchasing certain products and services. The new study from SeniorMarketing.com explains that marketers need to speak a new language when they’re making a pitch to consumers who are over age 50.
Tag: Baby Boomer
If your clients insist on marketing to the 77 million members of the Baby Boom generation with one stroke of the same brush, they are missing a key opportunity to increase sales. This generation includes consumers who range from 44 to 62 years old.
Here are three of the top 10 myths (debunked) about this generation: